Trade Day Information

Trade Day Logo?

Trade Day is a program for educators, professors, graduate students, librarians, and retailers. It is designed to provide hands-on training, share research, B2B and network opportunities, and participate in professional development opportunities through a day of seminars, demonstrations, and events.

Trade Day is split between two focuses, retailers, and educators and librarians. The retailer focus is on business, marketing, and building community. The educators and librarian focus is on how to gamify your classroom/library, gaming strategies in curriculum, and building community.

Anyone with a Trade Day badge can attend all events regardless of the focus; something can always be gleaned from a different perspective.

Trade Day is hosted on the Wednesday prior to Gen Con Indy, held in Indianapolis, IN.

Trade Day 2023 RECAP

Trade Day

Trade Day 2023 was a banner year thanks to all those who participated, attended, sponsored, and contributed to the program.

This year we set a new attendance record for Trade Day with over 500 participants (44% retailers and 46% educators/librarians), over 70 events, and added 15 new Trade Day Marketplace exhibitors; the program is going strong.

Our 2nd annual Keynote – Playful Learning: Working Collaboratively With Educators, Librarians, And Retailers presented by Jamie Mathy (sponsored by eBay) started the day off with a wonderful, informative, and insightful topic which we trust offered some thought and action provoking take-a-ways. Of course all the incredible Trade Day events that were offered this year. Here is a list of the 2023 TRD events. And last but not least, our Demo Night & Social Mixer event (sponsored by Wizards of the Coast), a fun filled evening with over 55 participating companies demoing their games; a great way to close out Trade Day 2023.

We are now planning for Trade Day 2024 and will share all the newest information here on this webpage. To stay up-to-date with all the things happening at Trade Day, sign up for our email newsletter and social media.

Some key dates and time frames to be aware of for Trade Day 2024:

  • January - Badge registration and Event Submission opens
  • February - Housing opens
  • May – Event Registration begins
  • Wednesday, July 31 - Trade Day 2024

All Trade Day events are free to those with a current Trade Day badge and are electronically ticketed.

Trade Day Marketplace

An new initiative for 2023, we are thrilled with the success of this program bringing more B2B opportunities to the Trade Day experience. We'll be bringing the Marketplace back in 2024 with more offerings from some new and favorite game publishers, manufacturers, and distributors with products that work in classrooms, libraries, and retail stores.

Trade Day Marketplace is only open to those with a current Trade Day badge.

Interested in Exhibiting at the Marketplace?

If you are a game publisher, manufacturer, and/or distributor and interested in learning more about the Trade Day Marketplace, check out our webpage for more information.

Trade Day Sponsorships for 2024

Trade Day offers a range of sponsorship opportunities to promote your company to a targeted audience of retailers, educators, and librarians. You don’t need to be a Gen Con Indy exhibitor or have purchased other marketing to take advantage of these offerings. Bundle both Trade Day and Gen Con Indy sponsorships to create unique marketing opportunities designed especially for you and your company.

Here are all the available Trade Day sponsorships for 2024. For more information and/or questions about sponsorship opportunities, please contact Megan Culver.

Trade Day Presenters / Event Hosts

For all information related to hosting events for Gen Con's Trade Day program, go to our Trade Day Host webpage. There is no cost to you for hosting an event for Trade Day and/or Gen Con Indy.

Trade Day Focused Newsletter

To stay up-to-date with all things Trade Day related with our exclusive Trade Day email newsletter!

For all things happenings at Gen Con, sign up for our Gen Con Indy email newsletter too.


More information can be found here using the yellow help bubble at the bottom of each of our website pages. Or email us at [email protected].