The annual Gen Con Block Party takes place on South Street and offers a celebration for Gen Con attendees and the local Indy community. Featuring delicious eats, refreshing drinks, and conversation. Block Party is where gamers gather for a good time. With activities running from Wednesday through Sunday, there's ample time to enjoy every bite, sip, and roll.
Why Attend the Gen Con Block Party?

Celebrate Gen Con Tradition
For many, the Gen Con Block Party is a time-honored tradition that sets the tone for The Best Four Days in Gaming ™. Grab a beer or mocktail and make memories that will last well beyond the weekend.
What to Do at Block Party

Sip on Signature Drinks
Sun King Brewery, the Official Beer Sponsor, delivers a taste of victory with exclusive beers crafted by gamers for gamers in the Sun King Beer Garden.
Chill out with Daniel's Vineyard's exclusive wines or raise your mug high with Wild Bill's Soda, which offers unlimited refills in its collectible Gen Con souvenir mugs. If you prefer a non-alcoholic drink, stop by Critical Hit Soda for 100+ exotic flavors to power up your gaming spirit, or grab an energizing cup of coffee from Helm Coffee Roasters.

Exclusive Fan-Inspired Goodies
Join the fan-driven creativity with limited-edition food and drinks crafted just for you! Each year, the community chooses exclusive offerings, from Sun King Brewery's crowd-voted ales to HotBox Pizza's inventive specialty slices. These delicious creations are available only during Gen Con, turning every bite and sip into a delectable experience.

Savor Crave-Worthy Eats
Fuel your quest with delicious food options like pizza, burgers, tacos, bundt cakes, and more. Explore dozens of rotating food trucks and Indy's finest eateries like Harry & Izzy's and Social Cantina for a culinary adventure.

Cool Down in Chill Spaces
Beat the heat with shaded seating at Block Party, or head indoors for additional dining options, air conditioning, and free WiFi inside Lucas Oil Stadium. Whether you're strategizing for your next campaign or relaxing with friends, comfort is key at the Block Party!
Featured Vendors

HotBox Pizza
When hunger hits, gamers head to HotBox Pizza, Gen Con's Official Pizza Sponsor. Known for inventive toppings, wild flavor combinations, and delicious slices, HotBox Pizza hosts an annual contest to create the official Gen Con pie.

Sun King Brewery
Since 2012, Sun King has proudly served as the Official Beer Sponsor of Gen Con, creating decades of memorable experiences filled with great beers and games. Founded in 2009, Sun King was Indy's first full-scale brewery since 1948 and is now the second-largest brewer in Indiana, offering a selection of beers both on tap and in cans across Indiana, Illinois, and Florida.

Daniel's Winery
Stop by the Daniel's Vineyard tent and raise a glass! Our Official Wine Sponsor brings exclusive blends from 14,000+ Indiana-grown vines, planted by friends and fans in 2010. Sip, savor, and celebrate Gen Con in every pour!

Wild Bill's Soda
Wild Bill's Old Fashioned Soda Pop Co. brings the Wild West experience to Block Party. Rooted in a commitment as a veteran-owned and operated outfit, Wild Bill's Craft Beverage Co. is in the business of serving up genuine, vintage sodas and craft concoctions.

Critical Hit Soda
Critical Hit Soda is the Official Gen Con Mocktail Sponsor! With 100 unique flavors, you will find that perfect alchemical combination to complete your victory. Stop by the Critical Hit Soda truck during Block Party and try any one of their exotic concoctions.

Harry & Izzy's
Harry & Izzy's is an Indianapolis staple, founded in 1956. As the Official Burger of Gen Con, a new and totally unique burger is served up to fans at Block Party every year. You can enjoy other specialties at their tent, like the world-famous fiery shrimp cocktail, crispy tots, and refreshing drinks.

Social Cantina
Social Cantina, the Official Taco Sponsor of Gen Con, was founded in 2018. Its mission is to bring people together over delicious, modern Mexican cuisine in a vibrant atmosphere. Visit their full-service downtown restaurant and their Gen Con Block Party tent all weekend.

Helm Coffee Roasters
Helm Coffee is an LGBTQ+ women-owned coffee roaster located in Indianapolis. It is a purpose-driven company dedicated to providing outstanding and approachable specialty coffee. Grab your Official Gen Con Coffee can from the Helm tent, and stock up with a four-pack for endless gaming.