Exhibitor Information

The Exhibit Hall at Gen Con features well over five hundred companies showcasing and selling industry products. From major companies to aspiring individuals, you will find publishers, manufacturers, game accessory companies, artists, authors, lifestyle/clothing companies, cosplay, software developers, and much more! With hundreds of vendors serving tens of thousands of attendees over four days, the Exhibit Hall is a main attraction of Gen Con with an energy of its own!

Exhibit Hall Hours during Gen Con

Thursday-Saturday: 10 am – 6 pm Eastern

Sunday: 10 am – 4 pm Eastern

Exhibitor List

The 2025 Exhibitor List is live! View the interactive list here.

Exhibit Hall Map

The 2025 Exhibit Hall Map is live! View the interactive map here.

Become an Exhibitor

The Exhibitor Application process for Gen Con 2025 is now closed as of October 25.

Thank you to those who submitted applications to the 2025 Exhibit Hall. For those interested in applying for the 2026 Exhibit Hall, please visit this page in the fall of 2025.

If you are a returning exhibitor who has exhibited at Gen Con in the past five years, please contact [email protected] to see if you are eligible to apply for Gen Con 2025.

2025 Booth Pricing

Entrepreneurs Avenue (Select First-Time exhibitors only)

A select group of approved new companies will be chosen by Gen Con Exhibit Hall Management for the Entrepreneurs Avenue program. The Entrepreneurs Avenue program provides a dedicated section of the Exhibit Hall for this group and is designed to help new up-and-coming companies and/or first-time exhibitors by offering a discounted rate for one 10' x 10' inline booth, plus additional promotion leading up to the show.

Additionally, six of the selected Entrepreneurs Avenue companies will be chosen for a Marketing Fellowship that will grant the selected companies a larger booth and individual features that will be promoted via our digital marketing channels and the Gen Con program book.

• $1,996 per 10’x10’ Inline Booth (limit one)

  A limited number of first-time applicants will be selected by Gen Con management.

Price Lock Rate (Returning Exhibitors with more than 30 Priority Points who rebooked at the previous show)

• $1,994 per 10'x10' Inline Booth
• $3,190 per 10'x10' Corner Booth

General Rate

• $2,348 per 10'x10' Inline Booth
• $3,757 per 10'x10' Corner Booth

Makers Market

Making its third year at Gen Con in 2025, the Makers Market is a new exhibiting area outside of the Exhibit Hall, in the corridor that connects the Indiana Convention Center and Lucas Oil Stadium. With increased activity and events happening in and near the stadium, including the Gen Con Block Party, the Makers Market sees steady traffic, as attendees make their way back & forth from the Convention Center and the Stadium.

Makers Market will look to mostly feature artisans, crafters, artists, etc., along with a few other traditional exhibiting genres featured in the Exhibit Hall.

• $950 per 12' x 8' Inline Booth (limit one)

*All exhibitor rules and regulations can be found in our Appendix A - Exhibitor Rules and Regulations

Sponsorship & Marketing

Gen Con has a wide range of marketing and sponsorship options available, and you do not need to be an exhibitor to take advantage of these opportunities!

Please browse our 2025 Sponsorship & Marketing Guide

to review our many product options.

If you have questions or would like to book marketing or sponsorships, please contact < href="mailto:[email protected]">[email protected].

Contact Info

If you have questions, please contact [email protected] or call:

LeMar Mattox, Sales & Exhibits Manager

(206) 385-1967, ext 3

Megan Culver, Vice President, Sales, Marketing, & Events

(206) 909-3383