Entrepreneurs Avenue
Entrepreneurs Avenue is a dedicated space in the convention’s Exhibit Hall for companies to make their debut at Gen Con. Groundbreaking startups promote their first game to established brands you know and love that have yet to grace The Best Four Days in Gaming!TM
Gen Con 2025 marks the 16-year anniversary of Entrepreneurs Avenue. Demo hot new games, discover up-and-coming publishers, and help us welcome the best and brightest newcomers to the tabletop gaming industry!
2025 Marketing Fellowships
Six top applicants accepted into Entrepreneurs Avenue are awarded Marketing Fellowships, which provide them with greater exposure through expanded booth space and additional marketing. Read below to learn about this year's Marketing Fellows!
About Mozaic Games
We are an Indian company bringing India’s stories to life through beautifully crafted board games. Our flagship title, Chai Garam (Hand Management, Engine Building), puts you in charge of a chai tapri (tea stall), earning star ratings by delighting customers. Other popular titles include Karigar-e-Taj (Worker Placement, Grid Movement), where you help build the Taj Mahal to impress Shah Jahan; Indus 2500 BCE (Flip & Write), set in the ancient Indus Valley Civilization; and Vallamkali (Betting, Racing, Bidding), inspired by the vibrant boat races of Kerala. Our latest releases feature a new edition of Yudhbhoomi (Action Selection, War Game with miniatures based on Indian history), Uninvited Guests at a Wedding (Social Deduction, Tableau Building)—a lively card game of bluff and strategy—and Honey Scouts (Trick Taking, Tile Laying), where players match tiles to collect bees and battle it out!
About Salt and Pepper Games
Salt & Pepper Games is an indie board game publisher dedicated to crafting unique and immersive gaming experiences for players of all levels. Our passion lies in creating games that spark connection, ignite creativity, and challenge the imagination. We are thrilled to showcase our latest titles: Escape from the Moon, an exciting solo game where you need to restore your rocket in time and return to the mothership.
We will also present Onoda, another solo game with stunning artwork that recreates the experiences and adventures of Hiroo Onoda during his stay on Lubang Island. We are also able to present Habemus Papam, an exciting negotiation and bluffing game for 3 to 6 players where you decide the new pope. Finally we will present the highly anticipated sequel to one of our most acclaimed titles: Conservas. Come discover why Salt & Pepper Games is spicing up the board gaming world!
About MOCO Games
MOCO Games is fast growing indie publisher with their hit title Sabobatage: The Boba Card Game, available in major retailers such as Barnes and Noble and Target. They focus on games that are family friendly with a core focus on easy to learn mechanics with depths of strategy for all. Sabobatage is influenced by the popular drink Bubble Tea, a sweet, delectable drink loved by many worldwide. As the game suggests, friendships are made with Boba, relationships are ruined with Sabobatage. New titles include a fast slapping game called DANGER HUGS, co-designed by Game Innovator of the year, April Mitchell, and Serena Fadlun. A new title upcoming for 2025 is STARLEAP, with space frogs navigating through the stars to collect the most space bug tokens! MOCO Games as a company prides themselves on quality games, amazing customer service, and most importantly to inspire sweet memories.
About Roll & Play Press
Roll & Play Press is a London-based indie publisher creating tools and resources for tabletop role-playing games. Whether you’re deep in a D&D campaign, running Pathfinder adventures, or exploring new systems, our products are designed to support GMs and players alike. From instant adventures to immersive world-building prompts, our resources spark creativity and make game prep faster, easier, and more fun. Our bestsellers include The Game Master’s Fantasy Toolkit, One-Shot Wonders, and The Map Library. We’re also proud to be a double ENNIE award-winning team, recognised for creating content loved by the TTRPG community. This year at Gen Con, we’re bringing our full lineup of fan favourites, exciting new releases, and exclusive show deals. Whether you're running your hundredth session or just getting started, swing by our booth to browse, chat, and gear up for your next adventure.
About This Way
Play deep and explore new horizons.” That’s not just our mantra — it’s our mission at This Way. Four years ago, two brothers from a family of game enthusiasts set out to create something different. The result? A board game studio where bold art direction and truly original mechanics come together to spark unforgettable adventures. With our two titles, ICE and FOUNDERS, we’ve created a unique, rich, and immersive universe where cold and snow shape the rules of play. Come meet us at Gen Con, where the whole This Way team will be gathered, and experience ICE like never before — on a giant board! Join the Guilds and their brave expeditions across the frozen expanse, and unearth mysterious artifacts crafted by the enigmatic Nuukas