Just wondering what is and is not kosher relating to merchandise at an entertainment event. If we were to perform, could we sell shirts at the venue? Or hand out stickers?
Trying to get a sense of what flies and what doesn't so we don't inadvertently break any rules.
Check out page 19 of the event host policy. Bottom line is that it seems that you are unlikely to get permission to sell stuff, but can ask. https://files.gencon.com/genconeventhostpolicy.pdf
Promotional stickers tend to be a no-no, they often end up stuck around the venue/hotels and Gen Con gets charged for the removal.
Just so anyone else who visits this is aware, for entertainment events it does appear that selling t-shirts during the scheduled event is okay as long as you register with Indiana as a business to collect sales tax, which you can do through the InBiz government website.
https://inbiz.in.gov/
I know that some creators I talked to aren't planning to sell things but are charging enough for the event that they can give away their product as a "freebie" for attending. I'm not planning to sell directly but let people know they can buy our game online and then we'll do fulfillment after the con.
Good to know that the performers get a free pass on selling merch!
Just make sure to discuss your needs/plans with us ahead of time before you arrive onsite, so we're fully informed and can plan accordingly.
- Derek Guder Director of Events Gen Con LLC
Email [email protected] with your event details just to confirm what you are planning, what you'll be selling, etc. so we're aware of it and can plan accordingly.
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If given permission, and we are registered as an LLC in general, will we still need a business license as well to sell things like shirts/posters at an event/show? If so any help with that process. Just wanna make sure covering all bases and being on the up and up!
Managed to get the "Registered Retail Merchant Certificate" with my accountant's help. It was super fast, I was able to go into my messages on my https://intime.dor.in.gov/eServices/_/ account, which has the letter they are sending me with the accompanying certificate. Posting this in case anyone else panics and needs to get this it was like 24 hours after creating the request on their site.
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Usually, selling merch at events requires prior permission. It is unlikely to be possible. Most events have sponsors and organizations promoting the event. Merch from unrelated organizations will probably not be accepted. Candy Clicker