The real question is what happens pre-lottery.
One thing to watch: how many rooms in the block are set aside for vendors, VIGs, TD and volunteers (which are vital to promote the things we like to see at Gencon) As the Con grows, so may the number of rooms that never see the light of day on the housing block.
I have no idea what percentage. However, this eventually could raise prices to the benefit of the hotels for rooms sold outside the block at the expense of attendees who aren't as involved with the con. Suddenly a "club' mentality might take over and the rooms land to those savvy enough to work the system behind the system. The whole VIG gambit seems to have devolved into a housing guarantee premium, and the whole 'have everyone buy a badge separately for a separate lottery ticket' strategy' further inflates demand.
While groups sit on extra rooms before the dreaded cancellation deadlines, those on the outside are at the mercy of a web script developed by someone kind enough to do so for beer money, or praying one opens up at a mega premium price through other hotel booking sites.
To provide normal hotel pricing for Gencon 'Insiders' seems fair on one hand , but quickly leads to gouging on the other. VIG tickets go up, hotels increase prices much higher than any other time of year in Indy, and not just because of overall demand, but in part to the decisions made to hand out regular priced rooms to a select group of people.
Eventually you can foresee a scenario where the housing block/ participating hotels get nervous from potential consumer driven lawsuits, complaints etc. and maybe they tweek adjustments here and there to look as though the block is doing Everyone a huge favor when in fact it's only helping the pre-lottery players, and the ones who draw a ticket between noon and 1pm or 2pm or whatever it was.
On the flip side, badge prices have been kept reasonable but I can foresee a trade off between higher badge prices, and more housing availability. Whoever is managing this must go insane sometimes.:p
We'll see how it trends in the next few years.
In the meantime I definitely recommend driving in, using the mall parking/Gate Ten parking, and enjoying more food options and an escape from the masses. Staying outside downtown has its upsides!
There are rooms still available 15-20m away. We reserved South Greenwood prior to the lottery and there is still availability.