Ok then let me rephrase.
With GenCon not being the convention it once was because it is switching its focus to pop culture and losing its emphasis on being the premiere gaming convention, what special events, promotional items, etc does everyone think will be present this year. Or maybe the better question is what would everyone like to see them do.
I would have liked to see a Wizards of the Coast presence myself although I do not fault GenCon for that.
WotC will be at conventions Habro will let them use company money for. Only way I'd see people from WotC showing up is either they pay out of pocket or someone pitches them to come out if it's all inclusive paid for by someone else. Then they just need to use their vacation time.