About Us


"The Best Four Days in Gaming!"™

Founded in 1968 in Lake Geneva, Wisconsin, Gen Con is the first, best-attended convention for hobby gaming. In 2017, Gen Con celebrates its 50th convention! Started as a small gathering of war game enthusiasts in Lake Geneva, Wisconsin in 1968, the name Gen Con is a shortened version of the original name “Lake Geneva Wargaming Convention”.

Wikipedia Entry

Mission Statement

Gen Con is a consumer and trade experience dedicated to gaming culture and community.

The Heart of Gaming

Many people ask, "What kind of gaming does Gen Con promote?" Gen Con is the leading destination of gaming enthusiasts worldwide. In 2016, attendees visited Gen Con from 64 countries, every state in the US, and every province in Canada!

Gen Con’s roots grew from historical war gaming popular in the 1960s but over time Gen Con expanded to support all categories of hobby games and family entertainment. Chief games categories include traditional and collectible card games, board games, role-playing games, live action role-playing games, miniature war games, computer and electronic games, and hybrid games. Gen Con does not promote gambling, although popular casino games such as poker are supported by friendly, no-stakes play. Gen Con also promotes a wide variety of gaming-related entertainment and activities such as costume contests, awards ceremonies, puzzle hunts, simulated weapon training, games and collectibles auctions, celebrity appearances and autographs, film festivals, charity events, and much, much more. The show is offered in an “all ages” format; and with so many individual events, the show caters to youth as well as those young at heart.

Product Showcase

Gen Con promotes gaming and related activities via a thriving product showcase. Inside the exhibit halls, game manufacturers and publishers sell and market games direct to consumers. Exhibitor offerings range from premiering new games and selling support products to running product demonstrations and organizing amateur and professional tournaments. Many exhibitors also conduct seminars and workshops ranging in topic from games development to competition-level miniatures painting. Gen Con offers endless possibilities for manufacturers and publishers to creatively sell and support their full line of products, as well as marketing new products that are not yet available to consumers. Gen Con is the preeminent consumer marketing event for hobby games in the United States and North America.

Consumer Trade Show

The Gen Con event in Indianapolis also supports a Trade Day for game manufacturers, publishers, retailers, educators and press to network and interface in a professional setting. The first trade day occurred in 2007. It included several targeted seminar tracks for retailers and educators, including seminars such as “Increase K-12 Student’s Academic & Social Achievement with Board & Card Games,” “Hidden Secrets of the Internet,” and Buyer’s Training Session and Location Negotiations;” and culminated in a joint session addressing the future of gaming that concluded with an open reception for all trade attendees. The past two years, Gen Con's Trade Day badges have sold out with more than 550 educators, librarians, and retailers attending.

Company Profile

Gen Con LLC was founded in May of 2002 by Peter Adkison, founder and former CEO of Wizards of the Coast. After a short hiatus from the gaming industry, Peter purchased the “Gen Con Game Fair” from Wizards of the Coast. The first show under Peter's leadership took place August 2002 in Milwaukee, WI. At the time of its founding, Gen Con LLC acquired the U.S. convention held in Milwaukee, as well as the national brand that had enjoyed licensed shows in the United Kingdom and Barcelona, Spain.

In 2003, Gen Con moved the U.S. event to Indianapolis, Indiana. The relocation met with resounding success. That year the Gen Con brand expanded to include a new, sister-show in Anaheim California. As a result, the mid-western show was branded “Gen Con Indy” to capture the geographical distinction from the sister show, dubbed “Gen Con So Cal” in tribute to its birthplace in southern California. After the demise of the Gen Con So Cal show in 2006, the Indianapolis show assumed the name “Gen Con: The Best Four Days of Gaming!”

Whether it's traditional gaming or electronic gaming, the purpose of Gen Con is to delight gamers with an experience that rewards their loyalty for choosing Gen Con.